Sponsored by Cultural and Creative Industries Development Agency, and the strong support from the IFPI Hong Kong Group and numerous supporting organizations, the Support Scheme organized by the Hong Kong Interactive Marketing Association has reached its 12th edition. This year's support scheme continues to feature Tier 1 (Advertising Production Start-ups) and Tier 2 (Small Advertising Production Enterprises). The aim is to nurture local advertising production companies and directors by providing them with production funding, professional guidance, training, and promotion, enabling them to create original microfilms that showcase creativity and talent. Additionally, the support program invites local singers to participate in microfilm creation, including performances and providing songs for use in the microfilms, thus offering them more performance and promotional opportunities.

The production teams participating in the 12th edition of the support scheme have completed their microfilms, the 31 microfilms are officially available on the website and open for public voting. Each viewer can cast one vote for both the Tier 1 and Tier 2 to support their favorite creators. Voting will close on March 7 at 11:59 PM, so remember to cast your sacred vote for your favorite works!

The Awards Ceremony cum Screening of Selected Works for the 12th edition of support scheme will be held on March 20, 2025 (Thursday), where various awards will be presented and winning works will be screened.