Sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative , the Hong Kong Association of Interactive Marketing successfully organized nine editions of the “Microfilm Production Support Scheme (Music)” (“Support Scheme”) since 2013 to provide subsidy, training, mentorship and promotional opportunities for local advertising production start-ups and their aspiring directors to produce original creative microfilms that will showcase their creativity and technical capability. The Support Scheme also invited local singers to perform and offer their songs for use in the microfilms, with a view to providing more performance and exposure opportunities to them.

Riding on the success of the last ten editions and overwhelming support from the industry, the 11th edition of Support Scheme continues to provide 31 quotas. Subsidy are provided to two tiers, Tier 1 for advertising production start-ups and Tier 2 for small advertising production houses, to produce their microfilms under the Support Scheme.